Privacy Policy

At IfHighLow, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

Personal Data

We may collect personally identifiable information, such as your name, email address, phone number, and postal address when you voluntarily provide it to us. This information may be collected when you:

• Fill out a contact form
• Subscribe to our newsletter
• Request a quote or consultation
• Create an account on our platform
• Engage with our services

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We may also collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site.

2. How We Use Your Information

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our services
• Improve, personalize, and expand our services
• Understand and analyze how you use our services
• Develop new products, services, features, and functionality
• Communicate with you, either directly or through one of our partners
• Send you updates, marketing communications, and promotional materials
• Process your transactions and manage your orders
• Find and prevent fraud
• Comply with legal obligations

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal identification information to third parties.

We only share your information with:

• Service Providers: We may share your information with third-party vendors and service providers who perform services on our behalf
• Google Analytics: For anonymised website usage analytics (see Section 5)
• Google AdSense: To display advertisements on our website (see Section 5)
• For Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business
• With Your Consent: We may disclose your personal information for any other purpose with your consent
• Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process

These services are essential for operating our website and are bound by their own privacy policies and data protection obligations.

4. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

5. Analytics and Advertising

5.1 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects:

• Pages visited and time spent on pages
• Approximate geographic location (country/city level)
• Device and browser information
• Referral sources (how you found us)

This data is aggregated and anonymised. It helps us understand how to improve our website and services. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5.2 Google AdSense

We display advertisements on our website through Google AdSense. These ads help support the continued development and maintenance of our services and content.

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google's Ads Settings. Alternatively, you can opt out of some third-party vendors' use of cookies for personalised advertising by visiting www.aboutads.info.

6. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential Cookies: To keep you logged in and maintain your session
• Security Cookies: To protect against cross-site request forgery (CSRF)
• Analytics Cookies: Used by Google Analytics to collect anonymised usage data (can be disabled via our cookie consent banner)
• Advertising Cookies: Used by Google AdSense to display relevant advertisements (can be disabled via our cookie consent banner or Google's Ads Settings)

When you first visit our website, a cookie consent banner will appear allowing you to accept or decline non-essential cookies. You can change your cookie preferences at any time. Most browsers also allow you to remove or reject cookies, but be aware that such action could affect the availability and functionality of the site.

7. Third-Party Websites

Our website may contain links to third-party websites and applications of interest. Once you have used these links to leave our site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies. We will also retain usage data for internal analysis purposes.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: The right to request copies of your personal information
• Rectification: The right to request that we correct any information you believe is inaccurate
• Erasure: The right to request that we erase your personal information, under certain conditions
• Restrict Processing: The right to request that we restrict the processing of your personal information, under certain conditions
• Object to Processing: The right to object to our processing of your personal information, under certain conditions
• Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the information provided below.

10. Children's Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

11. International Data Transfers

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data to the United States and process it there.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.